Doughnut Plant
Only for members subscribed by Monday, Feb 2
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Only for members subscribed by Monday, Feb 2 〰️
NYC’s Original Artisanal Doughnut Pioneers
This week, we're thrilled to feature Doughnut Plant!
Created by Mark Isreal in 1994, Doughnut Plant handcrafts original and innovative doughnuts built upon a recipe by Mark’s grandfather.
In the early days, Mark spent his evenings in a Lower East Side basement frying doughnuts in small batches, then personally delivering them by bicycle every morning to neighborhood coffee shops.
Every doughnut is handmade fresh daily in New York City, with all glazes, jams, and fillings prepared in-house.
The menu spans classic yeast doughnuts, cake doughnuts, vegan Sourdoughnuts, gluten-free options, and signature creations that have made Doughnut Plant a destination for doughnut lovers worldwide.
Hole-y Innovations
Doughnut Plant has long focused on rethinking what a doughnut can be — using seasonal fruits, house-made fillings, and thoughtful technique to create doughnuts with flavor in every bite.
Seasonal ingredients play a central role in this approach, with fruit-driven glazes handmade using real ingredients sourced through GrowNYC Greenmarket and other local partners.
Doughnut Plant is known for creating the world's first Crème Brûlée Doughnut which features a crackly caramelized sugar topping and remains one of Doughnut Plant’s most iconic offerings.
They also introduced the iconic Square-Filled Doughnut, crafted to distribute jam and cream fillings evenly throughout each corner for consistent flavor in every bite.
Handcrafted Daily
Every Doughnut Plant doughnut is made fresh daily in New York City, with dough rolled and cut by hand with no eggs, preservatives, or artificial flavors.
Signature doughnuts like the Brooklyn Blackout feature Valrhona chocolate, chocolate pudding filling, and chocolate cake crumbs.
Mark spent five years perfecting his cake doughnut recipe, resulting in the first-ever Tres Leches doughnut.
Across classic yeast doughnuts, cake doughnuts, and signature creations, the focus remains the same: real ingredients, thoughtful technique, and doughnuts made with intention.
We can't wait for you to experience Doughnut Plant.
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